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About SD Fire Alarms

About SD Fire Alarms

Expertise in fire and security supplies

After years of experience as SD Fire Alarms and being one of the top suppliers of fire alarms and security equipment in the UK we have designed our new web shop making it even easier to find and buy pretty much everything you will require for your business and home fire safety. No owned and operated by Westcountry Fire Protection, a long and well established business with a strong reputation across all disciplines related to fire and security and happy to assist with intallations if you are based here in the South West.This makes our offering complete and easier for you to get good sound advice and great value products from leading manufacturers

  • Quick online technical support
  • Easy product search
  • Full product information, downloadable datasheets and free video support provided
  • Easy checkout and fast delivery

Why choose us?

Many companies offer fire and security products. Then why choose HavDirect as your provider? We have experience. We know technology. We guide you through the process. What makes us unique is everything we do is based in close attention to detail and 3 key service principles:

  • We sell only top quality products from top manufacturers (Fike, Kentec, Aico, Hochiki, Apollo…)
  • We offer free video guidance and support
  • We truly appreciate our customers and take good care of them by offering premium benefits and special offers.


Talk is cheap, but we all know action speaks louder than words. That’s why it’s important you read what customers says about us (you can also find the following reviews in

  • ‘First class service all round. First time I have used this supplier but it won't be the last. Highly recommended for practical help and advice supplied’.
  • ‘Good value compared to others retailers online. Quick delivery’.
  • ‘A quick courteous service with good product knowledge’.

Know the people behind the screen

Our team will be more than happy to help you with any issue you may have. Feel free to contact them by our Live Chat, email or phone! Know a little more about each of them:

Sales Manager

Paul is SD Fire Alarms sales manager and the star of many of our technical instruction films about fire safety. When he isn’t speaking on the phone helping you sort out any issue it’s because he’s probably filming a new YouTube video to offer more support and guidance.

Sales Manager

Yvonne will help you with any unexpected inconvenience related to product purchasing, orders and invoices. Don’t panic if anything goes wrong during the check-out process, she will come up with an answer.